Don't get me wrong, I'm not saying that there is anything wrong with the blog/twitter/facebook triangle. I think it's a terrific way to make connections with other authors and professionals in the publishing industry. I was simply trying to figure out what role it should play in marketing and promotion. Some authors use social media to terrific effect, but it's not the only marketing tool out there.
My thoughts were reinforced by posts like this exerpt from Betsy Lerner's The Forest for the Trees: An Editor's Advice for Writers, Mary Kole's thoughts on Do Unpublished Writers Have to Blog?,and Jody Hedlund's thoughts on blogging blunders. (She has a recent post about whether fiction readers read authors' blogs that's worth reading, as well.)
During my hiatus I began researching marketing ideas, with a focus on marketing books for children (since they are most definitely NOT reading our blogs, following us no twitter, or friending us on facebook, and their parents probably aren't, either). I have also started interviewing published authors to find out what they have done to promote their books. These "case studies" include authors who have successfully used social media to reach their audience, and those who use other methods to promote their books. The first one will be up next Monday.
I hope the case studies will provide ideas for others, so when you get that contract and your book debuts, you, too, will be able to get it out there more effectively.
If you are a published author and would like to contribute a case study, please email me at anpstevens [at] gmail [dot] com.
Why do you blog?