Wednesday, January 12, 2011

No, I'm not delusional

In case anyone thought I was delusional when I said I've decided to make writing my new career, I'm not. I know it will take hard work and dedication. To get started, I am focusing on non-fiction: magazine articles to build up my CV. I have also started writing up proposals for educational publishers. I do not think my MG novel will be the next Harry Potter (although that would be lovely).

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Writing non-fiction for magazines is actually a terrific way to get your foot in the proverbial door to publication. And yet... I have found very few resources that focus on writing non-fiction for children. Information on writing for magazines is targeted to an adult audience; information about writing for children is usually geared toward fiction writers. What I'm trying to do is somewhere in between.

How then, to begin? Well, I've been diligent about reading my Children's Book Insider and SCBWI Bulletin when they come out (this is one of my resolutions for the year—to make use of the information while it's still fresh and relevant).

I've written several articles on topics that are listed under "current needs" for their magazines. And I have done my homework by (1) reading every last letter of the submissions guidelines and (2) checking out old copies of said magazines from the school library. The latter has helped a great deal in terms of writing style, and the former I somehow failed to do for one of my first submissions (either that, or Highlights changed their submission requirements after I submitted; I suspect it was my error and the form rejection was a nice stinging reminder to pay closer attention).

I must say that the Children's Book Insider and the SCBWI Bulletin are essential tools for the children's author. If you write for children (or want to), you need them. I recommend both, since publishers advertise information in one, but typically not in both, at least not at the same time.

How have you found writing opportunities?

Monday, January 10, 2011

Marketing Monday

One of the reasons I took a break at the end of last year was because I was feeling disillusioned. I couldn't figure out exactly what I wanted out of my blog or the whole online platform experience. I had this sense that I'd been swept up in a tornado, the winds dragging me along, forcing me to spend more and more time on blogging (both writing and commenting) in order to gain more followers. A large number of followers seemed to be the point, given the number of posts dedicated to "how to gain more followers" I encountered.

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And yet... as much as I like the blogging community, I wasn't sure I understood the point of it all. I have noticed that most writers' blogs are followed by other writers. If the point of building an online platform is to help market your work, are we really targeting our intended audience? Are we all buying each other's books?

Don't get me wrong, I'm not saying that there is anything wrong with the blog/twitter/facebook triangle. I think it's a terrific way to make connections with other authors and professionals in the publishing industry. I was simply trying to figure out what role it should play in marketing and promotion. Some authors use social media to terrific effect, but it's not the only marketing tool out there.

My thoughts were reinforced by posts like this exerpt from  Betsy Lerner's The Forest for the Trees: An Editor's Advice for Writers, Mary Kole's thoughts on Do Unpublished Writers Have to Blog?,and Jody Hedlund's thoughts on blogging blunders. (She has a recent post about whether fiction readers read authors' blogs that's worth reading, as well.)

During my hiatus I began researching marketing ideas, with a focus on marketing books for children (since they are most definitely NOT reading our blogs, following us no twitter, or friending us on facebook, and their parents probably aren't, either). I have also started interviewing published authors to find out what they have done to promote their books. These "case studies" include authors who have successfully used social media to reach their audience, and those who use other methods to promote their books. The first one will be up next Monday.

I hope the case studies will provide ideas for others, so when you get that contract and your book debuts, you, too, will be able to get it out there more effectively.

If you are a published author and would like to contribute a case study, please email me at anpstevens [at] gmail [dot] com.

 Why do you blog?

Friday, January 7, 2011

Fact or Fiction - taxi edition

This is the first of a new series of posts: Fact or Fiction Friday. Writing non-fiction as an engaging story is essential, and I also write fiction, so I'm going to post bits here that either recount actual events or are complete fiction. Can you tell which?


I rushed out to finish last-minute shopping. I wanted to get everything crossed off my list before the snow hit and public transportation went from every-10-minutes to unreliable-if-it-runs-at-all.

The online weather forecast continued to predict heavy snowfall. Secretly, I prayed for it… hoped it would cancel our flight the next morning. Every time I walked through the doors of a shop onto the street, I inspected the sky. Low, dark clouds; very promising. And then I spotted the first snowflakes.

It begins! I rubbed my hands together in glee. No Christmas travels this year. No stress of wrangling two energetic, loud boys in a foreign country while trying to simultaneously enjoy the sites and soak up the culture. We could kick back and relax at home.

Into another shop I went, giddy with thoughts of staying home. A few minutes later I came out, fully expecting to find a growing blanket of white. No such luck. No more flakes, just clouds again. Well, maybe it will start up again soon. Maybe it will snow all night.

By nightfall, no snow had fallen. I checked the forecast every 30 minutes to no avail. Finally, my husband and mother-in-law persuaded me to order a taxi for the next morning.

I grumbled but did it: a large taxi for the five of us, plus our luggage. They knew we were headed to the airport, knew exactly what we needed and when. I went to bed still hoping to wake to a blizzard.

In the morning, I glanced out the window, devastated to find that no new snow had fallen. Not so much as a centimeter. We finished packing and lugged everything out to the curb at the appointed time.

The boys chased each other around their grandmother while we waited. We had budgeted just enough time to get to the airport and check in, given that the roads were not well plowed.

After several minutes, we started to get fidgety.

“Call them,” Beloved Husband said.

“I don’t know the number.” I was stalling, and he knew it. He was also prepared: he rattled off the number, so I had to call.

“Hi, I ordered a large taxi but it’s not here.” I gave the address and she found my order.

“Yes, I’m afraid there are no large taxis in your part of the city right now.”

“But I ordered one last night.”

“I see that but there are no large taxis in your part of the city right now.”

Good grief, can she say anything else? “We're already late for the airport. We need a taxi.”

“I’m sorry, but there are no large taxis in your part of the city right now.”

A note of panic entered my voice. “What are we supposed to do? We’re going to miss our flight!”

“I don’t know what to tell you, there are no large taxis in your part of the city right now.”

I could feel a hot little ball of fury growing in my chest. What’s the point of ordering a taxi if they don't send one? And yet, some small part of me thought: this is it! We’ll miss our flight!

“Can you send a regular taxi then? My two-year-old can sit on my lap,” I suggested, since the dispatcher didn’t seem to be able to come up with a solution on her own.

“No, you can’t do that,” she replied. “You have to have a large taxi for five people and there are no large taxis in your part of the city right now.”

I came within a millisecond of throwing my cell phone in a snow bank. Doing my best not to scream obscenities, I asked, “Well then what CAN you send us?”

“Two regular taxis.”

“Then send them! Immediately! Right this second! We're going to miss our flight!” I snapped my phone shut, fuming. A taxi that has been ordered isn’t available and their default option is to NOT SEND ONE?!?! Unbelievable.

Five minutes later, a taxi pulled up, and we loaded the luggage and started to get in, thinking we might get lucky and not have to pay for two taxis. But then the driver noticed there were five of us. No second taxi was anywhere in sight, but the driver insisted that it was coming and no, Snuggle Monkey could not sit on someone’s lap. We would have to wait.

We got the boys in, and just as the driver was about to get in the driver’s seat, he noticed that they needed child booster seats. So we all had to get out again while he got them. As he was doing this, the second taxi arrived. My husband and his mom climbed in that one while I got the boys and I buckled into ours.

And then we took off. Our driver raced along the icy streets. Initially, I was pleased—he was taking our timing problem seriously. But then he headed into the forest, where he passed cars on blind curves and careened close to snowbanks, trying to get to the Autobahn faster. Visions of my husband watching as a head-on collision killed his wife and kids in the car before him flashed through my mind.

Somehow, we made it onto the Autobahn in one piece and got to the airport in record time. In retrospect, the taxi incident was a sign that we should have stayed home.

What do you think? Fact or Fiction?  I'll reveal the answer next Friday.

Monday, January 3, 2011

Transitions

I'm back!  Thanks to everyone who left me with encouraging words when I went on hiatus. I hope you all enjoyed the holiday season despite the weather.



I love the promise of a brand new year: so many exciting things that can happen, no disappointments yet to disillusion my bright, shiny vision of the future.

As I mentioned before my hiatus, I am at (or just passed through) a crossroads. I spent the last 7.5 years teaching for a small college in the U.S. It allowed me to keep my foot in the academic world, despite living on another continent for most of that time. But it never felt right. I never loved my job.

A few months ago, the college—in response to economic pressures—increased the minimum class size and decreased the number of courses on offer. Full-time faculty were assigned the remaining courses and adjuncts didn't have their contracts renewed. I was downsized.

Was I mad? Yes. Furious, actually. For about two hours. And then I realized that this was an amazing opportunity.

Over the past 18 months, I have rediscovered my passion for writing and gotten some positive feedback from agents and editors on what I write. I love writing—even rewriting—in a way that I never loved teaching. This is my opportunity to make a real go of writing as a career. And for the first time in my life, I know I'm doing the right thing.

Am I crazy? Maybe. But I'm also doing something that I love. I am taking every opportunity that comes my way, even if it doesn't pay. The articles I'm working on now will result in published clips, the first rungs on the ladder to my writing career.

My resolution for this year is to transition into a career that I enjoy. And I have already discovered the benefits: I am happier, my kids are happier, and my husband is happier (or will be when a paycheck arrives; good thing he's supportive).

What do you want to accomplish this year?