Marketing Monday - Katie Davis (part 2)

Katie Davis, author/illustrator of nine picture books, including Kindergarten Rocks!, I Hate to Go to Bed!, and Who Hops? uses podcasts and video to promote her books. Podcasts? Video? But that sounds so... hard!  Katie wrote up a terrific, two-part blog post about how to use YouTube to help promote your books. Read through her how-to post from last week, and check out her webinars for more great information.

The following post was inspired and partly excerpted from her upcoming eBook, How to Promote Your Children's Book: Tips, Tricks, and Secrets to Create a Bestseller, available August 4 at http://www.katiedavis.com.



Why You Need to Create your Own YouTube Channel

I did a lot of research about YouTube and then I interviewed Darcy Pattison, author of the Book Trailer Manual. Using my research and the interview with Darcy Pattison, I deleted my old YouTube channel and created a new one. The downside to doing that is that all the views and my followers were zeroed out too. The upside made that worth it.

Tip: keep in mind when you are creating your user name when creating your channel that that name will be the name of the channel, which is one reason I wanted to get rid of my previous channel.

Here is what Darcy, the book trailer maven, says about creating your own channel:

“Katie is right, you need your own YouTube channel. Take a look at her channel, here and mine, here.

“In April, 2010, Anthony Bruno reported that “fans are more engaged with videos posted to individual artists’ Web sites.” Of course, they are talking mostly about music videos, but we can probably generalize this to book videos. They report that “29% of the videos streamed on artist and label sites are watched in their entirety, compared to only 12% from aggregation services.” Warner Music Group, then, doesn’t license content to places like Vevo.com. The company, instead, drives fans to artists’ sites through custom-branded channels on YouTube.  A third-quarter study in 2010 confirmed the importance of individual artists’ channels.


Creating your own channel

“If you need another reason that you should create your own YouTube channel, listen to this.... You want your book trailer uploaded on your account, so you can control the settings. If you had help from a book trailer company, ask them to send you the video and let you upload it yourself. Otherwise, you’ve got to return to them for any revisions to the descriptions. For example, if you get a fantastic review that you want to add to the description, you can’t do it if you don’t have control. Upload it to your own channel. “Take the time to customize the look of your channel to match your website or the book cover, your choice. Notice that both Katie’s and my channel have the same color schemes as our websites.

“Another advantage of creating your own channel is that it allows you to monitor viewer statistics. YouTube Insight is YouTube's external facing analytics and reporting product that enables everyone with a YouTube account to view detailed statistics about the videos that they upload to the site. Just log on, then click Account >My Videos>Insight.

“As of the last quarter of 2010, Facebook and Twitter generate the most engaged viewing audiences for online video. So, once you get your video up–Tweet! Facebook it! (Which, of course, means you need a following on Facebook and Twitter too!)”

Tip: You don’t have to only do videos that are book trailers. I started my Video FAQs to both help people who come to my site as well as create some search engine juice. I made this kindergarten video that helps incoming students who might be a tad nervous about the big step. It also, of course, has images and phrases from my book, Kindergarten Rocks!, but isn’t about the book.

Thanks for all the terrific, thought-provoking information Katie. And see everyone else on YouTube!

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Children’s author/illustrator Katie Davis has published nine books and appears monthly on the ABC affiliate show, Good Morning Connecticut, recommending great books for kids. She produces Brain Burps About Books, a podcast about kidlit, a blog and monthly newsletter. Katie has volunteered in a maximum security prison teaching Writing for Children and over the last dozen years has presented and keynoted at schools, writing, and educational conferences. This year she served as a Cybils judge and has also judged the Golden Kite, smartwriters.com, and Frontiers in Writing awards. Recently Katie was selected to be on the Advisory Board for the Brooke Jackman Foundation, a literacy-based charity.

 
If you are a published author and you would like to share your experiences with marketing and promoting your book(s), I'd love to share your story! Please contact me at anpstevens [at] gmail [dot] com.

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Marketing Monday - Katie Davis (part 1)

Katie Davis, author/illustrator of nine picture books, including Kindergarten Rocks!, I Hate to Go to Bed!, and Who Hops? uses podcasts and video to promote her books. Podcasts? Video? But that sounds so... hard!  Katie wrote up a terrific, two-part blog post about how to use YouTube to help promote your books. So check out her advice below, check out her webinars, and come back next week for more great information on this underused method of book marketing.

The following post was inspired and partly excerpted from her upcoming eBook, How to Promote Your Children's Book: Tips, Tricks, and Secrets to Create a Bestseller, available soon at http://www.katiedavis.com.



There are so many things we can do to market our books, and in the 15 years I’ve been in this business, I’ve learned a lot, but the thing that has been intriguing me most lately is using video. YouTube is yet another social media site, and let’s not forget, the second largest search engine out there. It’s important, and it can gain you fans and readers.

YouTube
Why should the cute babies, stupid cat burglers, and people doing things they shouldn’t (back to the stupid cat burglers) get all the attention? You can easily harness the power of this incredible social media site for the benefit of your business. It’s easy to forget that YouTube is yet another social media site, isn’t it? But that’s exactly what it is, as you can “friend” people and follow them, by subscribing to their channels.

There are a few ways to use YouTube to enhance your business. Remember, too, YouTube isn’t the only video site out there, though sometimes it certainly seems that way! In fact, on Teachertube I’ve had almost 20,000 views of my videos, which is tens of thousands more than on YouTube! But we’ll talk about the behemoth for this instance.

One great thing you can do on YouTube is to link to your other videos in YouTube. This will lead a viewer to your next video, or an update if you need to post that. Here is a video I’ve uploaded to YouTube which I also added “talking bubbles” to, which as anyone who has ever read any of my books knows, I rely on for communicating subtopics and tangential information. What could be better?

Power-invoking step-by-step process to enhance your videos on YouTube:

1. Log into your channel (read further to find out why you need to create your own channel).
2. Look at the “Video Owner Options.”
3. Hit “video annotations.”
4. See lower left where there is a speech bubble icon and two other icons. You can also add a note or a spotlight.
5. Type in your message. Select time within movie you want that message to start.
6. Preview.
7. Play around with the speech bubble “tail.”

Check out how I utilized the power of this enhancement here, but make sure to watch till the end for the insertion of the link, because that’s the way you can get more people to go to your channel! Here is a video of how I learned to do all this.

Another way to get people to subscribe to your channel is to add a little 5 second video clip to every movie you upload, showing how to subscribe to your channel. It’s like hypnosis – they see it in front of their eyes, and follow suit! Ever since I created mine and added it to just two videos (so far!) I’ve gotten a more steady stream of subscribers. Here is one short video I where I used this method.


Thanks, Katie! Lots of great how-to information! Next week: why you need to set up your own YouTube channel.

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Children’s author/illustrator Katie Davis has published nine books and appears monthly on the ABC affiliate show, Good Morning Connecticut, recommending great books for kids. She produces Brain Burps About Books, a podcast about kidlit, a blog and monthly newsletter. Katie has volunteered in a maximum security prison teaching Writing for Children and over the last dozen years has presented and keynoted at schools, writing, and educational conferences. This year she served as a Cybils judge and has also judged the Golden Kite, smartwriters.com, and Frontiers in Writing awards. Recently Katie was selected to be on the Advisory Board for the Brooke Jackman Foundation, a literacy-based charity.

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Overcoming adversity

The Chautauqua Writer Workshop kicks off this evening with the opening banquet.

My scheduled flight gave me just enough time to change before it starts, so I spent much of last night debating whether to pack my dress in my suitcase or whether to figure out a way to carry it on. I had this horrible, unshakable feeling something would go wrong, most likely that my luggage wouldn't arrive, given a short layover in O'Hare. How important was the dress?

Turns out it doesn't matter, because the thing that went wrong wasn't with the luggage. It's with the flight. It was canceled.

Instead of madly dashing through O'Hare, I'm sitting in Omaha waiting to start my journey. I'll arrive four hours late and miss the banquet completely. But at least I'll be there in time to socialize with the other people staying at my hotel, familiarize myself with my schedule and other orientation materials, and, most importantly, to begin the workshop itself tomorrow morning.

All thanks to the heroic efforts of my husband, who spent an hour on the phone getting me rebooked this morning.

So here's to an amazing week. I'm sure it will be all the better simply because it actually happened.

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Life in 300 square feet

We (my husband, two children, and I) have spent the past four weeks living in small spaces: the two weeks before the move in a small one-bedroom apartment in Berlin, the last two weeks in an equally small one-room hotel suite. As the woman in Julia Donaldson's A Squash and a Squeeze would put it, it's titchy for four.

So what have we been up to since returning Stateside? Lots o' things...

• we bought a car (we hadn't planned to)
• we spent four hours in the ER with our 3-year-old (hadn't planned that, either)
• we decided against the house we were sure we wanted before we moved and wound up looking at about 25 more
• we refereed countless numbers of fights between two boys who could use a little more distance from each other
• we discovered that the Great Plains can be hot and humid and rather miserable at times, and, consequently, came to accept the necessity of air conditioning
• we went to the Farmer's Market, discovered burpless cucumbers, and sampled real maple syrup by the spoonful
• we spent time hanging out in the (THE!) indie bookstore in town
• we had decent margaritas and Mexican food for the first time in years
• we went for walks in the nearby park and watched the curious fireflies check out our curious children
• we found a place to call home

And on Saturday, I head to Chautauqua for the Writers Workshop! I can't wait to get my head back into writing. It's been far too long.

Check back on Monday for the first part of a terrific guest post by Katie Davis--Marketing Monday at it's finest!

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